Simple enough: set a business goal for your Social Media Marketing effort. The top eight social media marketing use case are:
a. Corporate voice community: converse with your market
b. Loyalty community: build and reward loyalty
c. Innovation community: generate ideas
d. Peer support community: help each other
e. Enthusiasts community: stimulate a passion
f. Events community: build and maintain buzz
g. Associations/subscribers community: engage with members
h. User-generated content campaign/microsite community: create excitement