Twitter is a social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.
Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them. Senders can restrict delivery to those in their circle of friends (delivery to everyone being the default). Users can receive updates via the Twitter website, SMS, RSS, or through applications such as TwitterMobile, Tweetie, Twinkle, Twitterrific, Feedalizr, Facebook, and Twidget, a widget application. Four gateway numbers are currently available for SMS: short codes for the United States, Canada, and India, and a United Kingdom-based number for international use. Several third parties offer posting and receiving updates via email. Twitter had by one measure over 3 million accounts[1] and, by another, well over 5 million visitors in September 2008, a fivefold increase in a month.
Twitter has proved to be an outstanding tool for marketers to listen to the concerns of their clients and develop new strategies to increase revenue. Bonfire has written several times about the effectiveness of Twitter and how we feel it could be the future of word of mouth marketing. Below you will find links to some resources of ours and others within the social media marketing field.
Essential Twitter Tools for Business
Helpful Vs. “Salesy”
Twitter Grader