I usually try to keep the tone positive and not deconstruct the failings of lessor strategies, but I could not help myself with this one.

Now, if you visit my website from time to time, you have probably realized I focus a lot on online marketing. It’s not because I’m some sort of web “fanboy,” it’s because it is making us look at the importance of the message more than anytime in history. I feel there is a time and very valuable place in a marketing strategy for traditional media. Traditional media is an outstanding tool for awareness and when used well, can grow sales exponentially.

Then I came across this today and had to take a picture of the awfulness called the Eddie Bauer attempt. I’m going to let the pictures do the talking. Note: those are not Tibetan prayer flags. That might be a little cooler.