There is an underlining truth that needs to be addressed with social media: Without advertising, social media will die.

With all new forms of communication, there is always push back from early adopters. They typically don’t want any interference from marketers trying to disrupt their line of communication. Well, here we are. Social media has been adopted. Even Oprah is using twitter. Social media is here to stay. Here is the good news early adopters; advertising for the first time is highly targeted. No longer will users have to wait through irrelevant advertising that wastes your time. Now advertising is directly associated with your interests.

The point is this: we need to stop demonizing advertisers. They have heard your voice and want to cater to your interests. We need advertising for revenue at social media companies otherwise this whole connecting revolution will loose some of the best aspects or die all together.

Here’s the good thing, advertisers are starting to invest in social media and online advertising. The more money and participants involved, the better the creativity and relevancy of advertising. And if you are a users and don’t like the advertising or involvement, speak up! Advertisers are not mind readers and this is your opportunity to shape the message. This is an exciting time for advertisers and consumers. The more people we get involved, the better all of us will be.