Here are 2 video shorts that are entertaining and informative. These videos are a good follow up to our slide presentation, The State of Online Marketing.

Social Media Revolution 2 (Refresh)

This video comes from Erick Qualm, author of the book Socialnomics. It is produced with the same tone of “Did You Know?”, which is a technology video produced annually.

Social Media Revolution 2010

Based on very similar stats, Social Media Revolution 2010 is a quick video about online engagements growing quickly.

When entering into the complicated world of social media marketing, a business must have clear goals and realistic expectations of their efforts.  There are several examples out there of companies that have seen huge results from a simple YouTube video or a photo that went “viral” and changed the whole company’s quarterly performance. Business is a tall-tale factory when it comes to these stories and it is important to dig deep to uncover the methods, tools and preparation that makes for a successful social media marketing campaign. continue