It is rare that I try to tout the advantages of outside marketing help. I usually try to focus my efforts on the value of social media to business of all shapes and sizes. But, I think it is time as objections, misconceptions and unwise decisions have started to gather momentum within the industry.
Lately I have been recognizing [...]

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Social Media Presentation OEN
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So you made some profiles and invited your friends to “fan” your company on Facebook or “follow” your company on Twitter. Now what? Did half your friends do what you told them? Have you reached a plateau for members? What do you do now?

Jason Falls posted this outstanding interview of Katie Paine back in October and I thought it would be very relevant to re-post as the issue of ROI seems to be thrown back in the fire. It’s a little under 11 minutes long, but touches on a wide range of very interesting topics.

There is an underlining truth that needs to be addressed with social media: Without advertising, social media will die.

What is the big deal with Social Media? How has Google changed business? Why would I want to get my business involved? What if someone says something bad about my business? How do I communicate and market to my customers?

Presentation on Winning in a new world of social media

Free tools for more real estate exposure online. Google, Turlia, Zillow, Craigslist, Ebay. I list a bunch, but I also show demographics and how to utilize them.

The internet has become one giant casual conversation. Perfect for word of mouth marketing and an opportunity for professionals to reach thousands of people by participating. The main ones are easy to identify. Facebook, MySpace and Linkedin

I quick 5 part intro to social media for Real Estate Professionals using SEO, Social Networks, classifieds and Social Bookmarking