It is rare that I try to tout the advantages of outside marketing help. I usually try to focus my efforts on the value of social media to business of all shapes and sizes. But, I think it is time as objections, misconceptions and unwise decisions have started to gather momentum within the industry.
Lately I have been recognizing [...]

I did a quick rendition of my earlier presentation last week and did not touch on the how-to as much. Thank you everyone that attended and hope you all got some good information from it.
Social Media Presentation Wan
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Steve Strauss of USATODAY.com and Oregon Business Magazine touched on a very important point in the latest issue of Oregon Business. He analyzes how business are no longer storefronts of local traffic, but visibility online. Strauss uses an example of his friend that runs a SEO business out of Bend, OR.
The back story is of [...]

So you made some profiles and invited your friends to “fan” your company on Facebook or “follow” your company on Twitter. Now what? Did half your friends do what you told them? Have you reached a plateau for members? What do you do now?

Jason Falls posted this outstanding interview of Katie Paine back in October and I thought it would be very relevant to re-post as the issue of ROI seems to be thrown back in the fire. It’s a little under 11 minutes long, but touches on a wide range of very interesting topics.

According to a recent study by LightSpeed Research and the Internet Advertising Bureau, the best time to reach people online is after 6pm. The study was conducted in the UK only, so US numbers could prove to be different.

What seems like somewhat of a harsh title is nothing more than a mantra every business owner, marketing professional and web designer needs to practice.

Word of Mouth Marketing still the most trusted media, yet publishers are not using new tools to utilize it.

The Failings of an Eddie Bauer Attempt

Presentation on Winning in a new world of social media