When entering into the complicated world of social media marketing, a business must have clear goals and realistic expectations from their efforts. By now there are several examples where companies have seen huge results from a simple YouTube video or a photo that went “viral” and changed the whole  company’s quarterly performance. Business is a [...]

Thank you everyone that attended this workshop and found value in the material.
Social Media Presentation OEN
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I did a quick rendition of my earlier presentation last week and did not touch on the how-to as much. Thank you everyone that attended and hope you all got some good information from it.
Social Media Presentation Wan
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Relevance is something I have been talking about for about a month on various panels, client training and internally at Bonfire. What the idea truly comes down to is making sure you are recognizing people exist. Now I know this seems like a no brain-er and, well, it should be. But it is something that’s [...]

So you made some profiles and invited your friends to “fan” your company on Facebook or “follow” your company on Twitter. Now what? Did half your friends do what you told them? Have you reached a plateau for members? What do you do now?

The holy triad of social media is Facebook, LinkedIn and Twitter. In this slideshow social norms, best practices, applications and frequency is debunked

Word of Mouth Marketing still the most trusted media, yet publishers are not using new tools to utilize it.

We ran across this slideshow from a HubSpot posting (those guys post the best stuff). The end promotes the purpose of VCs, but the real value is in the premise of earning your media. Some of the assumptions are purely speculative, but do show great examples and trending.
The reason we like this slideshow so much [...]

What is the big deal with Social Media? How has Google changed business? Why would I want to get my business involved? What if someone says something bad about my business? How do I communicate and market to my customers?

Twitter starts playing the Google Game