We have compiled the latest statistics reflecting current online marketing trends. Online social media platforms are continuing to grow rapidly and are becoming even more a part of our everyday life. Advertisers are taking advantage of this by moving marketing dollars away from traditional media and moving into the digital and interactive space.

Acronyms. The technology community loves them because they shorten long descriptive names. The problem is many business owners have little understanding of these acronyms. While there are “official” definitions (SEO, SEM, SMO, SMM), the lines are getting blurred between which technique falls under each label. I will try to simplify these acronyms and show the primary differences. continue

Facebook’s founder, Mark Zuckerberg, once said at a conference that no company ever went out of business for moving too fast. Considering how fast Facebook has grown and the vast changes they have made, I would say Zuckerberg is “eating his own dog food.”

Today is F8, Facebook’s annual conference. Several changes to their interface are expected along with  introductions to new products. To get a head-start, I’m going to outline  fan page changes that have an impact on businesses. continue

F8 is Facebook’s annual conference where application developers and Facebook employees mingle, while learning about the lastest goals and the future of the #1 social network in the world. This year, preparation and leaks seem to be in full swing as we see several changes to Facebook’s privacy guidelines. Previous major announcements have been tied to the internal workings of Facebook but this year is looking to be very different. continue