Steve Strauss of USATODAY.com and Oregon Business Magazine touched on a very important point in the latest issue of Oregon Business. He analyzes how business are no longer storefronts of local traffic, but visibility online. Strauss uses an example of his friend that runs a SEO business out of Bend, OR.
The back story is of [...]

Relevance is something I have been talking about for about a month on various panels, client training and internally at Bonfire. What the idea truly comes down to is making sure you are recognizing people exist. Now I know this seems like a no brain-er and, well, it should be. But it is something that’s [...]

What seems like somewhat of a harsh title is nothing more than a mantra every business owner, marketing professional and web designer needs to practice.

Facebook rumored to be changing their Pages look this month

Bad Attitude – Everyone has a bad day, but if the customer sees your staff as more human, they are more likely to forgive
Not Willing to Seek a Solution – When customers don’t think you are putting your best effort forward and have no one to talk to about it, they often feel out of [...]

Today Threadless.com kicked off their Facebook fan push by posting a new and fun video every hour. The hosts in the video pick one and sometimes up to 3 fans to give away tee-shirt, a promotional code for merchandise and sometimes a flash drive with the Threadless.com logo.

Online advertising is something that is not only increasing rapidly when all other advertising forms are decreasing, it is the future of advertising. The message still seems to be that it’s ineffective. I think this is partially due to it’s non-intrusive nature and the lack of creativity that is inherently associated with it. I also [...]

Timing is the difference between Salesy and Helpful in social media marketing

An attempt to explain social media to a new business user

5. Start partnerships – Listen marketers, we love your products. We usually buy them right? Now please recognize your captive audience and treat us like adults. Ask us questions, have us test, even have us develop. All we really want is to help.
4. Use ad dollars wisely – The world has changed and so should [...]