According to a recent study by LightSpeed Research and the Internet Advertising Bureau, the best time to reach people online is after 6pm. The study was conducted in the UK only, so US numbers could prove to be different.

Word of Mouth Marketing still the most trusted media, yet publishers are not using new tools to utilize it.

There is an underlining truth that needs to be addressed with social media: Without advertising, social media will die.

Facebook rumored to be changing their Pages look this month

Online advertising is something that is not only increasing rapidly when all other advertising forms are decreasing, it is the future of advertising. The message still seems to be that it’s ineffective. I think this is partially due to it’s non-intrusive nature and the lack of creativity that is inherently associated with it. I also [...]