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Now the fun part; identifying all the free listing services out there and tracking them back to your website. With all of these free listing services, it is crucial to automate uploading listings as much as possible and include where to find more information about you, your company or the listing. I have compiled a list of the ones I know of, but if anyone can add to it, please chime in.
Trulia – Awesome in every way because you can insert your XML (Same as RSS) feed into the website and it will update with your blog. You also have the option to upload them one at a time or just a link to your website.
Google Base – Can’t get much better than listing with the king of search. Free to upload one listing at a time, import a XML (remember, RSS?), or for you very savvy agents out there, incorporate their API into your website.
Vast – I’m not totally familiar with Vast, but it seems to be a simple free classifieds area. You can incorporate an XML Feed or just a URL. Either way, did I mention it is free?
Oodle – Free Classifieds for all. Very cool, Very underused. You can even input your MLS#. One at a time listing upload. Less affluent, but lots of traffic
Hotpads – Just like Oodle, only exclusively made for real estate.
Olx – free classifieds. Think of it a mix between craigslist and ebay. Not the greatest demo, but still wouldn’t hurt to list.
Yakaz – This site reminds me a lot of Trulia. You can import a feed or upload your listings one at a time. Very worth your time either way. Not the greatest demo again, but because you can import a feed, everything is automatic
Zillow – Zillow actually cost money to be on, but I could not leave them off my list due to their solid traffic, features and demo.
Craigslist – old faithful of the online classifieds. Pain in the butt to list, but what about those traffic numbers? I mean #14 in traffic in the world! You have to be on here.
Ebay – Meh, their OK, but I think there are better options that are easier to maintain available. When I think of looking for real estate, Ebay is not on my list, but I am sure that they can be effective.
Facebook – Hidden deep under all their fancy code, Facebook has a classifieds section where you can add your listing. I don’t know of many success stories, but then again, FREE and all of your friends will see you posted an item!
If you have gotten to this part you are probably picking up a few tips and ideas to grow your exposure online. The trick to social media is simple: Stay active and stay useful. At first I may seem that no one is listening, but trust me, the will. Every year new stats come out showing exponential growth in online usership and I really don’t see this slowing any time soon. So don’t wait, start today! Build a simple strategy and work it. Be patient, but try new things.
Thank you for reading this 5 part series on Social Media Marketing for Real Estate. As you have probably realized by now, I am not a journalist, nor do I put too much weight on proper grammar. I write because I believe ideas are best shared online and built on through reader feedback. So if you have any suggestions, ideas, or just want to remark on my bad grammar, please leave a comment. I appreciate the feedback.