If social networks are the phone, social bookmarks and RSS Feeds are the wires connecting all the information together.

RSS feeds: RSS feeds allow users to have information delivered to them as opposed to actively retrieving it. Almost all social network profiles allow you to import a RSS feed which means you can import your own blog to all your other profiles and drastically cut down on time. The other very cool trick with RSS feeds is once you utilize them and update your blog with listings, articles and relevant content, people online can subscribe to your updates. This is a great pull marketing strategy that will pay off in spades if used properly.

Social Bookmarking: Social bookmarking allows you to broadcast your messages across the web. Their basic function is to store all your bookmarks online, but many also allow you to vote on other people’s bookmarks. Social bookmarking sites are indexed very well with search engines and if you upload compelling material, can drive tons of traffic your way. Digg in particular has been known to crash servers when a story is popular enough to hit the front page of the site. (Speaking of which, if you like this article, spread it around:-)

The net value of Social Bookmarking is getting links to your website from other highly trafficked websites. This will help with your SEO and if you are lucky or a very good writer, your posting might even make it to the front page and get a lot of traffic as a result.

This section is a little dry, but using social bookmarking and RSS feeds does pay dividends. Here is a fancy chart to help explain things a little:

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