Bonfire worked with Intel to develop a social media strategy for their Software Partner Program. The goal of the campaign was to increase program participation by targeting relevant users via social media channels and provide them with useful program information. Our services included developing tools to monitor program and brand mentions across all social media outlets, integrating communications across social media channels and training Intel's Brand Ambassador Jon Bulliger on how to best manage an online community.
The results have been impressive with dramatic increases in the program's Facebook fans, Twitter followers, and most importantly, a 32% increase in program participation. The social media campaign was so cost effective that the program's overall marketing budget was reduced by shifting funds away from traditional methods and employing Bonfire's social media expertise. More details are outlined in our Intel Software Partner Program case study.
Bonfire collaborated to develop the social media strategy for a traveling experiential movement demonstrating the newest features of the XBOX360. Working with multiple agencies, Bonfire was responsible for creating an integrated strategy that combined every aspect of the marketing mix.
XBOX360 is a leading game console amongst gamers, but the teams at Microsoft wanted to broaden their reach to “Family Timers” and “Hyper-Socials” with a new revolutionary gaming peripheral. Bonfire collaborated to create target 'personas' and developed social media strategies that would appeal to each specific demographic.
In January 2011, international lifestyle brand Paul Frank hired Bonfire to manage its community and bolster its U.S. fan base. Through strategic content development and partnerships with compatible brands, Bonfire increased Facebook fans by 42% and Twitter followers almost 23,000%.
This growth placed Paul Frank in a position more reflective of its international popularity. The U.S. base continues to expand, and the Facebook page is well on its way to 1 million fans. 15 months later, Bonfire continues to manage the diverse community. More details can be found in our Paul Frank and Bonfire case study.
In 2011, Thrive Aesthetic and Anti-Aging Center wanted to focus on increasing brand awareness, building an active online community, and promoting special offers and VIP events. With expert staff, innovative technology, and cutting-edge treatments the business had gained a loyal client base and was looking to expand their reach even further.
Bonfire utilized Facebook, Twitter, a blog, newsletter, Yelp, and a host of other digital platforms to boost web traffic and establish Thrive as an industry leader. After a year-long campaign, metrics all across the board increased significantly, and Thrive continues to grow. Read more in our case study.
GiveNGobble is a Portland-based Thanksgiving Day run benefiting Helping Hands, a local affiliate of The Oregon Food Bank. Bonfire Social Media was approached by GiveNGobble race director, Cindy Aggson, who was looking for a Portland social media agency that might be willing to assist even though funding was very limited. Bonfire’s team decided to donate their time and put together an effective campaign on a shoestring budget
Both Bonfire and GiveNGobble race director Cindy Aggson were extremely pleased with the campaign results. With minimal resources, GiveNGobble was able to increase participation, build community awareness and donate more food to Oregon’s neediest families. More details can be found in our GiveNGobble case study.
"Bonfire Marketing has been a proactive force in establishing Gresham Toyota as 'relevant' in social media. Ryan and team have taken the initiative in the midst of our hectic schedules caused by normal business demands and unplanned Toyota recalls and helped us connect with our community of current customers and future prospects – with a holistic approach that interlinks between our web site marketing, company blog, Facebook, Twitter and other social media platforms. Thanks again, Bonfire!"Doug Gabbert General Sales Manager Gresham Toyota Inc.
Bonfire Social Media and Mio Gelato have been working together for over 2 years. During our collaboration, we have implemented a successful blog, Facebook and Twitter campaign. Most recently we implemented a new Facebook promotion that boosted sales during the slower winter months, when gelato is a hard sell. You can read more about our strategy and results in our Mio Gelato case study.
The West Cafe is a local eatery located in downtown Portland, Oregon. Hit hard by the recession, the upscale bistro needed to ramp up sales in order to keep its doors open. Owners Doug Smith and Sean Concannon hired Lisa Peyton to do the job. She created a very successful blog and social media strategy that boosted overall sales by over 30%. You can read more in our West Cafe case study.