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	<title>Bonfire Social Media Services, Portland Oregon</title>
	<link>http://bonfiresocialmedia.com</link>
	<description>Build Your Brand With Bonfire</description>
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		<title>2011 Case Study: Bonfire Helps an Unlikely Industry Get Social</title>
		<description><![CDATA[Company: Beaverton Auto Group Social Media Team: Ryan Lewis, President, Bonfire Social Media; Garrett Ira, Community Manager, Bonfire Social Media Campaign Length: Nine Months Result: Facebook interactions increased 1,021%, Facebook fans increased 172%, and Facebook cost-per-fan decreased 38.2% (averages) The Challenge Beaverton Auto Group consists of three auto dealerships: Beaverton Nissan, Beaverton Hyundai, and Damerow [...]]]></description>
		<link>http://bonfiresocialmedia.com/2011-case-study-bonfire-helps-an-unlikely-industry-get-social/</link>
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		<title>How to Excel with B2B Social Media Marketing</title>
		<description><![CDATA[B2B companies that blog generate 67% more leads per month, and 57% of B2B companies have acquired a customer through LinkedIn. However, just like any other marketing tools, here are some best practices that will get you started in the right direction.]]></description>
		<link>http://bonfiresocialmedia.com/how-to-excel-with-b2b-social-media-marketing/</link>
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		<title>YouTube: Will Googlelization Bring It Greater Success?</title>
		<description><![CDATA[Google+ may be the company&#8217;s newest hope for an increased social media presence, but YouTube, a Google subsidiary, remains a solid platform which is now becoming more social. The recent updates to YouTube include streamlined channel design and improved back-end analytics. Many social media experts, including Mashable, also talk of the updates making the platform more &#8220;Google-like.&#8221; Another [...]]]></description>
		<link>http://bonfiresocialmedia.com/youtube-will-googlelization-bring-it-greater-success/</link>
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		<title>11 Great Infographics from 2011</title>
		<description><![CDATA[Behold: the mighty infographic. From flowcharts to certain installments of webcomics like Randall Munroe’s xkcd.com, infographics distill data and facts and present them in a way that we can all understand. 1,000,000,000 (1 billion) is impossible to conceptualize, but infographics can show 1,000,000,000 in context and scale, using images and captions, in a way that [...]]]></description>
		<link>http://bonfiresocialmedia.com/11-great-infographics-from-2011/</link>
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		<title>The Social Media Events that Defined 2011</title>
		<description><![CDATA[Social networking sites now reach 82 percent of the world’s online population, representing 1.2 billion users, or nearly 1/6 the population of Earth. It accounts for 19 percent of all time spent online. (Comscore) In 2011, social media not only was further integrated into our lexicon and media consumption, it became a communication platform for [...]]]></description>
		<link>http://bonfiresocialmedia.com/the-social-media-events-that-defined-2011/</link>
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		<title>21 Marketing Questions Answered By the New Facebook Insights</title>
		<description><![CDATA[We can’t say this very often, so listen carefully: Facebook just made a significant improvement to their platform for businesses. We’re not talking about functionality this time, but instead about measurement. Ever since Facebook launched Insights with fan pages a few years ago, it has fallen short in a number of ways. Significant data was [...]]]></description>
		<link>http://bonfiresocialmedia.com/21-marketing-questions-answered-by-the-new-facebook-insights/</link>
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		<title>Adding Layers to the Purchase Journey &#8211; How Black Friday Will Never be the Same</title>
		<description><![CDATA[Human behavior is very interesting to me. I have always loved anthropology, history, psychology and sociology. I think this is what has historically drawn me to marketing. Marketing is the science of human behavior as it relates to consumerism and recently the concentration has gotten very complex. I have tried to build a evolutionary model of the changes [...]]]></description>
		<link>http://bonfiresocialmedia.com/adding-layers-to-the-purchase-journey-how-black-friday-will-never-be-the-same/</link>
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		<title>New Data Reveals Facebook is Still King</title>
		<description><![CDATA[&#8220;Google+ skyrocketed to 40 million users in 2 months. It’s the Facebook killer. I get more comments on Google+. It’s just, so much cleaner than Facebook.&#8221; If you&#8217;re like me, you&#8217;ve read dozens, if not hundreds, of these type of statements over the last 4 months. Worse yet, step away and do a Google search [...]]]></description>
		<link>http://bonfiresocialmedia.com/new-data-reveals-facebook-is-still-king/</link>
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		<title>ZMOT and How The Path To Purchase Has Completely Changed</title>
		<description><![CDATA[I recently had the pleasure of sitting on a very interesting panel regarding the Zero Moment of Truth or ZMOT. ZMOT is a concept developed by Google that attempts to identify exactly when consumers are making purchase decisions. It&#8217;s an extremely compelling topic and I would argue ZMOT is just the beginning in an overall [...]]]></description>
		<link>http://bonfiresocialmedia.com/zmot-and-how-the-path-to-purchase-has-completely-changed/</link>
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		<title>Bonfire Is Hiring!</title>
		<description><![CDATA[Bonfire Social Media is looking for enthusiastic team members with a thirst for learning. Bonfire Social Media has innovated the effective ways to market companies online and needs highly skilled Copywriters, Community Managers and Account Managers to help us with our growing clientele. All of our positions start as a paid internship or contract-to-hire depending [...]]]></description>
		<link>http://bonfiresocialmedia.com/bonfire-is-hiring/</link>
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