A very stripped down how-to about length, frequency and medium of social media channels. Nothing set in stone, but a good starting point
Social Media Frequency Funnel
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It may sound crazy, but I love chaos. I love having drastic change effect business and life. I even love tornadoes, snow storms, floods and earthquakes. Maybe I should have been a Fireman, but that is besides the point. I love chaos because it means opportunity and to me, there’s not a more opportune time [...]

Word of Mouth Marketing still the most trusted media, yet publishers are not using new tools to utilize it.

What is the big deal with Social Media? How has Google changed business? Why would I want to get my business involved? What if someone says something bad about my business? How do I communicate and market to my customers?

The internet has become one giant casual conversation. Perfect for word of mouth marketing and an opportunity for professionals to reach thousands of people by participating. The main ones are easy to identify. Facebook, MySpace and Linkedin

Now that you have a unified established presence within social media there are several steps that would be beneficial to building a captive audience. Outlined below is a guide to help understand functions and timing for an effective social media marketing campaign. The most important concept to consider when connecting with customers is social media [...]