Social Media for Non-Profits

Bonfire Social Media was among the nights big social media winners at the 2nd annual SoMe Awards. The SoMe Awards recognize outstanding social media marketing efforts from agencies all over the Pacific Northwest.

Bonfire was thrilled to be named as a finalist for Best Social Media Agency and the winner of both the ‘Peoples Choice’ award and Best Campaign ROI. This year the competition was fierce and social media professionals needed to submit their best work. A complete list of all the winners can be found on TMMPDX.COM. continue

Company: Give n’ Gobble
Social Marketing Team: Ryan Lewis, Lisa Peyton; Bonfire Social Media
Campaign Length: 2 months
Results: 50% increase in donations and 25% increase in registered runners
SoMe Award Best ROI Winner 2010

Bonfire Vice President, Lisa Peyton, is all smiles after completing Give n Gobble.

Give n’ Gobble is a Portland-based Thanksgiving Day run benefiting Helping Hands, a local affiliate of The Oregon Food Bank. Bonfire Social Media was approached by Give n’ Gobble race director, Cindy Aggson, who was looking for a Portland social media agency that might be willing to assist even though funding was very limited. Every dollar spent on marketing meant less resources making their way to the families that needed them most.

Bonfire’s team of Ryan Lewis and Lisa Peyton decided to donate their time and put together an effective campaign on a shoestring budget.

The campaign goals included increasing overall donations, increasing the number of registered runners, increasing the number of volunteers and expanding awareness in the Portland metro area. continue