It may sound crazy, but I love chaos. I love having drastic change effect business and life. I even love tornadoes, snow storms, floods and earthquakes. Maybe I should have been a Fireman, but that is besides the point. I love chaos because it means opportunity and to me, there’s not a more opportune time [...]

Relevance is something I have been talking about for about a month on various panels, client training and internally at Bonfire. What the idea truly comes down to is making sure you are recognizing people exist. Now I know this seems like a no brain-er and, well, it should be. But it is something that’s [...]

So you made some profiles and invited your friends to “fan” your company on Facebook or “follow” your company on Twitter. Now what? Did half your friends do what you told them? Have you reached a plateau for members? What do you do now?

What seems like somewhat of a harsh title is nothing more than a mantra every business owner, marketing professional and web designer needs to practice.

There is an underlining truth that needs to be addressed with social media: Without advertising, social media will die.

Bad Attitude – Everyone has a bad day, but if the customer sees your staff as more human, they are more likely to forgive
Not Willing to Seek a Solution – When customers don’t think you are putting your best effort forward and have no one to talk to about it, they often feel out of [...]

Online advertising is something that is not only increasing rapidly when all other advertising forms are decreasing, it is the future of advertising. The message still seems to be that it’s ineffective. I think this is partially due to it’s non-intrusive nature and the lack of creativity that is inherently associated with it. I also [...]

Timing is the difference between Salesy and Helpful in social media marketing

I had a thought last night before I turned the lights out.
“Why don’t easy purchase decision products advertise more frequently?”
I was thinking about it, what businesses typically advertise the most and are the easiest purchasing decision (under 20 dollars)? I came up with a list:

Unilever 2.1 billion: The biggest mediums are network TV, accounting for [...]

What Do You Think of The New Look? ( polls)