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Ah, the power of blogging! What is the secret to this powerful marketing tool? By defining your blog’s brand, writing to your consumers, and appealing to your readers you’re sure to build a blog that will increase your business.
Whether you’re creating a new blog or wanting to take your current one to the next level, these six tips will help you create a masterpiece.
1. Include a Call-To-Action
It’s the start of a relationship. Although these are often neglected, when correctly formatted and positioned on a page, a call to action can have an extremely positive influence on your brand. An effective call to action will educate your reader. Remember, an educated consumer will buy your brand on value!
2. Cite Your Sources Correctly
Don’t think you’ll get caught? Well think again! With all of the Internet users out there, you need to verify your originality and credibility in your blogs with your own primary information. Of course, there are times when you want to use another sources quote, that’s fine! Click on this article to learn how to cite correctly.
3. Be Sure to Configure Your Links to Open in a New Window
Make it convenient for your readers to view the things you want, then lead them back to consume more of your blog post. This ensures when the reader finishes viewing the outside link, your article is right in front of them again.
4. Always Link Back to Your Website in Social Media Profiles and Updates
This commonly forgotten blogging aspect is oh so important! As you lead your readers in various directions, always remember to include links back to your website’s content.
5. Do Not Overlook Visual Content Elements
Once you finish the content of your magnificent blog post, be sure to spend ample time choosing an image. A few ways to give the feeling of satisfaction to your viewer once they read your blog is to include high- quality images, design custom infographics, incorporate data/ content visualization, or produce videos.
6. Include Social Sharing and Follow Buttons in Your Content
The outcome of your blog truly depends on the quantity of readers and a vital way to grow your audience is to post social share and follow buttons. Sharing applicable keywords will increase your search engine optimization and make it easier for a reader to pass on your content to additional networks and offer extra brand coverage.
Becoming a successful blogger often takes time and there are no firm rules for blogging. Being genuine, creating your voice, and sticking to a steady agenda will certainly set you on the right path. Aren’t you feeling inspired now? Blog away!
Do you ever wonder why some of your community members see your Facebook posts in their News Feed and others don’t? This excellent infographic clearly demonstrates the key factors that influence where your posts is displayed. The largest factors are below:
First of all we’d like to express our sympathies and support, on behalf of the entire Bonfire Marketing team, to all those impacted by the tragic event at the Boston Marathon this week.
As social media continues to be an important part of communication, it’s also very important that you consider what will be shared on social media and whether it’s appropriate to cancel scheduled posts/tweets and remain silent with the exception of shared sympathies.
If you have specific questions or concerns about how social media should be a part of your crisis communication plan please contact your Bonfire Marketing Account Manager. We would be happy to discuss this strategy with you.
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