Client Profile

Bonfire and Iryss, LLC are partnering to develop a social media promotional video for the new location browser and Augmented Reality platform, Tagwhat.

Tagwhat creator, Dave Elchoness, will be in Portland to present for the Software Association of Oregon on June 16th and spend time with our video producer and media specialist.

TMMPDX Executive Editor and  Bonfire VP, Lisa Peyton, had the chance to ask Dave important questions about this new technology and how it will change the world around us.

How do you define Augmented Reality?

Augmented reality. or AR, is the real time display of digital imagery on the camera view of a computer. Basically, if you’ve ever seen a Terminator movie, you’ve seen AR. The data that the Terminator sees through his eyes on top of his reality. Look at a building and see AR overlaying it including the building’s history, fuel consumption, tenant information, and you begin to realize the potential of AR. In the case of Tagwhat, the AR is mobile, meaning that the digital imagery overlays the camera view of the mobile device. Tagwhat is available for Android devices and for iPhone 3GS. continue