So you made some profiles and invited your friends to “fan” your company on Facebook or “follow” your company on Twitter. Now what? Did half your friends do what you told them? Have you reached a plateau for members? What do you do now?

Quality and overall value, rather than price, are the driving forces behind consumer purchase decisions in the current economy, according to (pdf) a multi-country survey of shoppers by Euro RSCG Worldwide, which also found that recession consumers are putting a higher premium on customer service.

Advertising Is Dead
View more OpenOffice presentations from Futurelab.

According to a recent study by LightSpeed Research and the Internet Advertising Bureau, the best time to reach people online is after 6pm. The study was conducted in the UK only, so US numbers could prove to be different.

Word of Mouth Marketing still the most trusted media, yet publishers are not using new tools to utilize it.

There is an underlining truth that needs to be addressed with social media: Without advertising, social media will die.

The Failings of an Eddie Bauer Attempt

David Meerman Scott Explains some of the best ways to market online

Free tools for more real estate exposure online. Google, Turlia, Zillow, Craigslist, Ebay. I list a bunch, but I also show demographics and how to utilize them.

Online advertising is something that is not only increasing rapidly when all other advertising forms are decreasing, it is the future of advertising. The message still seems to be that it’s ineffective. I think this is partially due to it’s non-intrusive nature and the lack of creativity that is inherently associated with it. I also [...]