We have reviewed the responses to our survey and have identified some surprising results. The most striking insight was that 94% of you believe social media WILL improve your overall business objectives; however very few of you had dedicated substantial budget or resources to your social media campaigns. Additional responses indicated that most of you lack the time and technical knowledge required to implement successful social media campaigns. You can find the complete results from the survey here:

http://bonfiresocialmedia.com/Bonfire-Social-Media-Survey-Results-Jan-2011.pdf

There was also only a handful of responders who were actively measuring their social media campaigns. I recently reported on several, outstanding social media monitoring tools for under $100. ( http://bonfiresocialmedia.com/social-media-monitoring-big-brand-bang-for-under-100-bucks/) These tools along with some measurable goals will help improve the return of your social media campaigns in 2011.

Key Summary of results:

• 94% Surveyed felt adding social media to their marketing mix would help
  their company meet overall business objectives
• 80% of participants currently use social media to market their service or
  product
• 70% of responders do NOT actively measure their social media efforts
• 91% indicated Facebook was their current social media marketing platform
• 70% Chose Facebook as the most successful platform for meeting their
  needs
• 34% Chose Twitter as the LEAST successful platform for meeting business
  needs, followed by Facebook (32%) and LinkedIn (32%)
• 53% Indicated TIME was the biggest challenge when implementing a social
  media campaign
• 68% of businesses surveyed allocate LESS than 10% of their marketing
  budget to social media

Bonfire Social Media offers social media services with proven results. We work with our clients to plan, implement and track successful campaigns that meet overall business objectives. For more information about our services, visit bonfiresocialmedia.com/services or call Ryan Lewis at 503.776.0674