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19 Sure-Fire Ways to Amplify Your Social Reach
Secrets of a Lucrative Social Media Campaign
How My Site Gets Tons of Traffic From Pinterest
Instagram and Top Brands: Engagement Up as Audiences Grow
An App That Shows Why Videos Go Viral
Free Vine Reporting Tool
Bonfire Marketing is expanding and needs an enthusiastic professional with a passion for digital marketing and a continual thirst for learning. The ideal candidate is an enthusiastic integrated marketing expert, saavy Community Manager, and skilled copywriter with a strong understanding of social media application in business. SEO, Adwords and email marketing integration a huge plus.
Hours per week: Full time
Compensation: Determined by Qualifications
Title: Community Manager
Location: Bonfire Offices at 222 NW Davis
Primary duties include:
We’re looking for someone with the following skills:
Please send the following to firstname.lastname@example.org
Bonfire Marketing is a digital marketing agency with a focus on emerging mediums. Our client base includes both B2B and B2C Fortune 500 companies as well as Small/Medium sized national businesses. We are a team of curious marketers with a primary focus on relevant results for our clients.
Bonfire Marketing is looking for a seasoned agency professional for our Account Director position. The idea candidate will posses the following character and skills:
• Bachelor’s degree (BS/BA)
• Minimum of 5 years of direct leadership or managerial experience.
• Minimum of 10 years working in a client service environment preferred.
• Working knowledge of Human Resource functions: payroll, benefits, HR.
• Proven ability to develop and execute business processes and procedures.
• Proven leadership skills, team-orientation, and a proactive and optimistic management style.
• Demonstrated ability to work cross-functionally to solve complex problems and improve quality and service.
• High level of business acumen.
• Ability to succeed in a fast-paced, demanding environment and manage sensitive, confidential issues.
• Strategic mindset but ability and willingness to be hands-on.
• Excellent verbal/written communication skills, including presentation skills.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Access, etc.) required.
• Strong understanding of digital marketing and measurement
• Manage a team of 6 Account and Community Managers to perform at a high level.
• Communicate with clients and delegate needed deliverables for fulfillment
• Manage advertising budgets
• Quality control all deliverables
• Ensure that all established cost, quality and delivery commitments are met.
• Ensure effective and efficient delivery of service to clients and improvement of overall client satisfaction and retention.
• Develop budgets and cost controls.
• Establish relationships and negotiate pricing with various vendors.
• Participate in formulating and administering company policies and developing long range goals and objectives.
• Create a culture of continuous improvement.
• Coach our organization in setting service and quality control standards and managing metrics while holding direct reports and frontline employees accountable.
• Provide weekly and monthly briefings to the President on the status of operations, key performance metrics, the operations team and high exposure issues.
• Effectively address escalated client issues or complaints.
• Review programs and services to enhance client satisfaction, efficiency, and profitability.
If interested in joining the Bonfire Marketing Team please send your resume to email@example.com
Below are the top social media stories for this week that we believe are both timely, relevant and informative. We have also included our key takeaways for each article:
Google Warns SEO & Businesses to Avoid Fake Reviews
Bonfire’s 2013 New Year Resolutions
2013 is here. Every New Year is a new opportunity to start afresh and make resolutions, both personally and professionally.
The holiday season at Bonfire Marketing is a chance to look back at the past year’s events and set new goals. By supporting our teammates, we have a better chance at achieving and keeping our resolutions.
Below are just a few resolutions that the eight members of Bonfire Marketing have decided to take on for the New Year. Our resolutions range from impractical and silly to serious and insightful.
At Bonfire, we will be busy working hard on our personal and professional goals. What about you, what resolutions are YOU making?
We hope everyone has a safe and happy New Year! We wish you great success in achieving your goals in 2013!
We are down to a few weeks left in the college football season and there are 3 undefeated teams remaining. Regardless of who you are rooting for, Bonfire wanted to see who was winning the “Buzz” rankings. So we took our highly sophisticated software that analyzes buzz and cranked out some numbers. All analysis is taken from 11/10 – 11/14 2012.
What you will see is Notre Dame is hands down the most talked about remaining football team that is undefeated. Oregon came in a close second and Kansas State was a by far the third most popular team from our analysis.
What does all of this mean? To us it means that broadcasters are praying Notre Dame wins out and Kansas State loses, because the audience would be huge. Our Analysis also points to California being a focal point of content generation. It’s actually very surprising how concentrated California is in terms content creation in the public forum. Yes the population is enormous and technically savvy, but the results are kind of crazy. The analysis creates an assumption that more people are active on Twitter in California than anywhere else on the Planet. Our analytic tools have access to the firehose API for Twitter, which means every tweet is indexed, not just a small sample. The firehose might be skewing our sample a little bit. Either way, we were expecting Oregon and Kansas would be the most active areas for their teams.
Maybe all the fans and graduates of Oregon and Kansas State moved to California. Who could blame them. It’s beautiful. Another item to consider is the difference of mediums and mentions of the teams. Forums and Twitter are younger skewing mediums and this is where Oregon is more mentioned than Kansas State. Maybe it’s the fancy uniforms and fast offense.
Whoever you are rooting for, we hope you enjoyed this little exercise in stats. Enjoy every minute of the rest of football season.
When we moved into our new offices in June it was a giant leap forward in how we operated as a company. One thing was missing that almost every marketing firm has: Ping Pong. Ping Pong has revived the competitive spirit of the office. There is one hitch. No one can beat Garrett. It’s not even close. So this post is dedicated to you Garrett. We are in awe of your Ping Pong Greatness. If anyone that reads this thinks they have what it takes to beat our champion, I invite you to our office between 1-3pm or anytime Wednesday.
Before a win Garrett is all business
After he smiles and gracefully thanks you for a “Sporting Game”
We come across endless gadgets, tools, and apps among various social media outlets each day, and every once in a while, something stands out. Here’s the inside scoop of what our team’s been loving this month. What have you been buzzing about lately?
I’m not a checklist person, but I’m trying to become one, and Clear is the best app I’ve found for keeping things simple. The controls are intuitive and the color coding makes it easy to prioritize. – Matt
It combines all of your various social profiles (Facebook, Twitter, Linked, etc.) and puts it into a design-friendly, easily digestible format. I’m a sucker for data visualization and this tool allows you to curate a distinct visual representation of yourself in the digital world. – William
Hootlet is Hootsuite’s best kept secret. It’s a browser extension that automatically fills in Tweet information for the web page you are viewing with a single click, and allows you to edit the Tweet and schedule it from a pop-up window. It’s a convenient way to share articles and products on any network Hootsuite supports, even if you don’t have Hootsuite open. – Garrett
Video is one of the newest but definitely the strongest and most compelling form of shareable content. In an era of over-produced/staged tv and reality shows, the “viral” video is the new way that brands, things, and people go from oblivion into stardom overnight…a la Gangnam Style and Justin Bieber.
What’s most appealing to me is when brands/personalities develop videos that are less produced and more authentic representations of their brand. Take this video from popular fashion blogger Man Repeller. It’s a conversation between her blogger self and herself as the interviewer. It’s weird, quirky, offbeat…and entertaining. It communicates the personalities and funkiness of her brand without trying too hard or more importantly costing too much. Brands need to realize it doesn’t need to cost them a studio, crew, storyboard, and hundreds of thousands of dollars to produce a video. It just takes a clever idea and simple execution to get the message across, and this is what I’m buzzing about this week.
Twitter, and I know this sounds five years late, has become my favorite social network. What was once a site used to inform friends about where they were eating lunch is now what social media should be: entertaining. Amateur comedians are using it as a vehicle to test and sharpen wit, and they’re growing in followers by the tens of thousands. A lot of brand handles are taking notice, and those that haven’t yet should. If you want to engage fans, you should probably be funny, like @prodigalsam. –David
I’ve been a fan of Hashtags.org lately. Gives you associated hashtags that might be more effective for your tweets. –Ryan
What better way to bond with your pet than over a rousing game of You vs. Cat? These fun interactive tablet games by Friskies are connecting us with our pets in ways we’ve never before. I’m always on the hunt for cute and creative apps, and these games certainly satisfy both categories. They’re beneficial in sharpening your cat’s reflexes, too! I’m looking forward to what else the ‘pet gaming’ sector will bring, and I’m sure our fluffy friends are as well. –Sandra