While B2B social media marketing is still a new concept, there are examples of companies creating effective campaigns. We analyze companies that are dedicating resources toward building engaged online communities.

This is pretty fascinating. Researchers from Northeastern University and Harvard have collected 300 million tweets and cross-referenced them with a scholarly word set associated with attitude to come up with a video time-lapse showing the mood of the nation. Oregon does not seem all that happy, but generally the west coast is “chipper” compared to central and eastern states.

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Here are 2 video shorts that are entertaining and informative. These videos are a good follow up to our slide presentation, The State of Online Marketing.

Social Media Revolution 2 (Refresh)

This video comes from Erick Qualm, author of the book Socialnomics. It is produced with the same tone of “Did You Know?”, which is a technology video produced annually.

Social Media Revolution 2010

Based on very similar stats, Social Media Revolution 2010 is a quick video about online engagements growing quickly.

We have compiled the latest statistics reflecting current online marketing trends. Online social media platforms are continuing to grow rapidly and are becoming even more a part of our everyday life. Advertisers are taking advantage of this by moving marketing dollars away from traditional media and moving into the digital and interactive space.

Bonfire and Iryss, LLC are partnering to develop a social media promotional video for the new location browser and Augmented Reality platform, Tagwhat.

Tagwhat creator, Dave Elchoness, will be in Portland to present for the Software Association of Oregon on June 16th and spend time with our video producer and media specialist.

TMMPDX Executive Editor and  Bonfire VP, Lisa Peyton, had the chance to ask Dave important questions about this new technology and how it will change the world around us.

How do you define Augmented Reality?

Augmented reality. or AR, is the real time display of digital imagery on the camera view of a computer. Basically, if you’ve ever seen a Terminator movie, you’ve seen AR. The data that the Terminator sees through his eyes on top of his reality. Look at a building and see AR overlaying it including the building’s history, fuel consumption, tenant information, and you begin to realize the potential of AR. In the case of Tagwhat, the AR is mobile, meaning that the digital imagery overlays the camera view of the mobile device. Tagwhat is available for Android devices and for iPhone 3GS. continue

The devastating oil spill in the Gulf of Mexico and the actions of BP have made me reflect on some best practices for online advertising. It all started over the weekend for me when I was watching the news online. Video from YouTube about animals dying because of the oil spill was the subject and all of a sudden an advertisement for BP showed on the bottom of the frame. continue

Acronyms. The technology community loves them because they shorten long descriptive names. The problem is many business owners have little understanding of these acronyms. While there are “official” definitions (SEO, SEM, SMO, SMM), the lines are getting blurred between which technique falls under each label. I will try to simplify these acronyms and show the primary differences. continue

Bonfire Social Media was among the nights big social media winners at the 2nd annual SoMe Awards. The SoMe Awards recognize outstanding social media marketing efforts from agencies all over the Pacific Northwest.

Bonfire was thrilled to be named as a finalist for Best Social Media Agency and the winner of both the ‘Peoples Choice’ award and Best Campaign ROI. This year the competition was fierce and social media professionals needed to submit their best work. A complete list of all the winners can be found on TMMPDX.COM. continue

Company: Mio Gelato
Social Media Marketing Team: Lisa Peyton/Ryan Lewis, Bonfire Social Media
Campaign Length: 3 months
Result: Up to a 44% increase in sales at various locations
SoMe Award ‘Peoples Choice’ Winner 2010

The Challenge

Mio Gelato is a locally-owned cafe with 4 locations around the Portland metro area. Best known for it’s  frozen gelato, Mio’s owner wanted to combat slower  sales during the winter months. He hoped to utilize the power of social media along with great promotions to keep patrons coming back; not just for gelato, but for soups, Italian hot cocoa and/or a quick lunch.
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