About Our Process

We take the guess work out of Social Media by implementing a simple 4 step process:
  • Discover – The process of learning about your company and your customers.
  • Engage - Reaching out to your customers with valuable and compelling content.
  • Evaluate – Monitoring and measuring our efforts in order to ensure maximum ROI.
  • Extend – Growing and optimizing distribution channels to ensure continued success.

About Our People

The Bonfire Social Media team is dedicated to strategically marketing businesses through social communications and social media. We work with clients to develop effective and measurable marketing strategies that produce results. We are available for speaking engagements and consultations.

Ryan Lewis
President

Ryan Lewis is considered a leader in the social media marketing field. He builds integrated marketing campaigns for individuals, small businesses and 'Fortune 500' companies. He also teaches social media classes, conducts workshops and presents at conferences. Ryan's prior experiences include radio and print advertising as well as financial services, where he honed his strong customer service skills. He has continued to build upon this past work to develop diversified and interactive marketing strategies. He is fortunate enough to work with some of the country's top brands including: Intel ISPP, Microsoft, XBOX Project Natal and Ford Motor Company.

Ryan actively sits on several marketing boards, including the Venture Capital Marketing Board founded by Oregon Entrepreneurs Network.

Twitter: @ryanjlewis

Email: rlewis@bonfiresmm.com

William Crane
Community Manager

William Crane is a writer by trade and has ten years of writing, editing and content creation experience. His work within social media platforms has allowed him to integrate his formal writing skills with an interactive format thereby building active communities for Bonfire clients.

William graduated from Seattle University with a BA in Mass Communication and Journalism. This has provided him with a deep understanding of effective communication and content creation. He continually works to design content that provides value to targeted user segments.

William is also highly proficient in Search Engine Optimization, CRM software, MSFT Office, Adobe Creative Suite, Dreamweaver, and website database systems.

Outside of work, William is an aspiring novelist and former professional musician. He has performed everywhere from Fargo, ND to Paris to Belgrade and all points in-between.

Twitter: @cranewilliam

Email: wcrane@bonfiresmm.com

Lisa Peyton
Vice President

Lisa Peyton is one of the top online marketers in the Pacific Northwest, serving as Executive Editor for Portland's Internet Marketing resource TMMPDX.COM. She has been creating and managing blogs for many years, working with companies such as Generator Group, Semper LLC and Printworkers.com. Lisa was a pioneer in the social media industry, capitalizing on the power of blogs to increase her clients' search engine presence. Today, any serious Search Engine Optimization strategy must recognize the power of social media.

Lisa was also an early Twitter user and has launched several successful Twitter campaigns. She was nominated for a SoMe Award for the work she did for West Cafe, helping the struggling restaurant keep it's doors open during the recession. Lisa was also recognized for her portrayal of Mad Men character Bobbie Barrett on Twitter. Tweeting as the hit TV show's notorious vixen - along with Peggy Olson, Don Draper and Jimmy Barrett - garnered national attention and a SAMMY Award Nomination.

Lisa's recent experience as Director of Search Strategy and Client Services at a Portland-based marketing firm has allowed her more experience maximizing results for her clients. While managing millions of advertising dollars annually for such brands as Disney, Shilo Inns, Copyright.com and Blue Man Group, Lisa increased her clients' ROI month over month.

Twitter: @lisapeyton

Email: lpeyton@bonfiresmm.com

Danielle Lee
Senior Account Manager

Danielle Lee has years of experience in both traditional and search engine marketing agencies. As a Strategy Coordinator at YRG she developed brand strategies and brand platforms for a variety of clients. She worked at a local Search Marketing Agency as an Account Strategist, managing Search Marketing campaigns for clients in the travel, hospitality, consumer products, and business services industries for clients including OPB, Virgin Gaming, and Alima Pure. She recently joined Bonfire as a Senior Account Manager, managing and executing all aspects of our strategic Social Media campaigns.

Twitter: @danielleleepdx

Email: dlee@bonfiresmm.com