Monitor and Marketing

Once Bonfire has built your company’s presence online, we will begin to engage with the consumer and monitor our effectiveness. Bonfire uses only the leading technology to streamline monitoring your brand, your competitions name and your product online. We evaluate your company statistics daily and provide a summary report on a weekly basis. Because we deal with what we call Just-In-Time Marketing opportunities, we constantly communicate with customers and build your company’s reputation for customer interaction. We will reach your target market measure results in:

• Blogs (industry dependent)
• Social Networks (Facebook, MySpace)
• Business Listings (Yelp, Yellowpages)
• Social Bookmark Services (Digg, Reddit)
• Image and Video Share Services (Flickr, YouTube)
• Microblogs (Twitter, Friendfeed)
• Forums (sezwho, intensedebate)
• Ask Groups (Yahoo Answers, Ask)
• Traditional Media (News Print, Online Networks, Podcasts) 

Press Releases

Bonfire uses Press Releases as a tool for message building as well. Using Bonfire’s Management Services, we will use company events and statements as an opportunity to reach not only the traditional media that would be interested, but also directly to the consumer. The goal is to create a loud buzz about your company and manage your brand through constant public engagement. 

Multi Layered Monitoring, Single Layered Reporting 

Bonfire’s monitoring strategy is based on listening for tone and emotion of the conversation. Our system digs deep into your company’s brand and understands the best practices of online management. We generate relevant reports based on:

• Your company’s share of voice and influence
• Online traffic to your website and profiles
• Search engine ranking and website optimization