Archive for May, 2010

Bonfire Social Media was among the nights big social media winners at the 2nd annual SoMe Awards. The SoMe Awards recognize outstanding social media marketing efforts from agencies all over the Pacific Northwest.

Bonfire was thrilled to be named as a finalist for Best Social Media Agency and the winner of both the ‘Peoples Choice’ award and Best Campaign ROI. This year the competition was fierce and social media professionals needed to submit their best work. A complete list of all the winners can be found on TMMPDX.COM. continue

Company: Mio Gelato
Social Media Marketing Team: Lisa Peyton/Ryan Lewis, Bonfire Social Media
Campaign Length: 3 months
Result: Up to a 44% increase in sales at various locations
SoMe Award ‘Peoples Choice’ Winner 2010

The Challenge

Mio Gelato is a locally-owned cafe with 4 locations around the Portland metro area. Best known for it’s  frozen gelato, Mio’s owner wanted to combat slower  sales during the winter months. He hoped to utilize the power of social media along with great promotions to keep patrons coming back; not just for gelato, but for soups, Italian hot cocoa and/or a quick lunch.
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Company: Give n’ Gobble
Social Marketing Team: Ryan Lewis, Lisa Peyton; Bonfire Social Media
Campaign Length: 2 months
Results: 50% increase in donations and 25% increase in registered runners
SoMe Award Best ROI Winner 2010

Bonfire Vice President, Lisa Peyton, is all smiles after completing Give n Gobble.

Give n’ Gobble is a Portland-based Thanksgiving Day run benefiting Helping Hands, a local affiliate of The Oregon Food Bank. Bonfire Social Media was approached by Give n’ Gobble race director, Cindy Aggson, who was looking for a Portland social media agency that might be willing to assist even though funding was very limited. Every dollar spent on marketing meant less resources making their way to the families that needed them most.

Bonfire’s team of Ryan Lewis and Lisa Peyton decided to donate their time and put together an effective campaign on a shoestring budget.

The campaign goals included increasing overall donations, increasing the number of registered runners, increasing the number of volunteers and expanding awareness in the Portland metro area. continue

We’re thrilled to have been selected by the SoMe Awards as a finalist for Best Social Media Agency. We would also like to congratulate our fellow nominees for best agency: CMD Agency and Mambo Media.

Bonfire Social Media is also being honored as a finalist for the work we did with Intel’s Software Partner Program. You can learn more about our successful campaign by reading our Social Media Case Study: Success in Social Media B2B.

All are invited to the SoMe Awards reception, May 6th at 7pm. Come out and cheer on all the finalists as the winners are announced. You can learn more about this event and the featured award finalists on TMMPDX.COM.

We would like to send out our sincere thanks and gratitude to everyone involved with recognizing us with this distinct honor.