Archive for October, 2009

When entering into the complicated world of social media marketing, a business must have clear goals and realistic expectations of their efforts.  There are several examples out there of companies that have seen huge results from a simple YouTube video or a photo that went “viral” and changed the whole company’s quarterly performance. Business is a tall-tale factory when it comes to these stories and it is important to dig deep to uncover the methods, tools and preparation that makes for a successful social media marketing campaign. continue

It’s rare that I try to tout the advantages of outside marketing help. I usually try to focus my efforts on the value of social media to businesses of all shapes and sizes. But I think it’s time as objections, misconceptions and unwise decisions have started to gather momentum within the industry. continue