When entering into the complicated world of social media marketing, a business must have clear goals and realistic expectations from their efforts. By now there are several examples where companies have seen huge results from a simple YouTube video or a photo that went “viral” and changed the whole  company’s quarterly performance. Business is a [...]

It is rare that I try to tout the advantages of outside marketing help. I usually try to focus my efforts on the value of social media to business of all shapes and sizes. But, I think it is time as objections, misconceptions and unwise decisions have started to gather momentum within the industry.
Lately I have been recognizing [...]