Archive for June, 2009

It may sound crazy, but I love chaos. I love having drastic change effect business and life. I even love tornadoes, snow storms, floods and earthquakes. Maybe I should have been a Fireman, but that is besides the point. I love chaos because it means opportunity and to me, there’s not a more opportune time to be in marketing than right now. continue

Relevance is something I have been talking about for about a month on various panels, client training and internally at Bonfire. What the idea truly comes down to is making sure you are recognizing people exist. Now I know this seems like a no brain-er and, well, it should be. But it is something that’s often forgotten in the hustle of running a business. continue

The Holy Triad Revisited. This is a much more visual presentation of the 2 hour class Bonfire Social Media puts on.

While I usually try to come up with original material, this was too good to put a personal take on. I especially like the don’t you facebook as twitter and vice versa line.

emarketer

JUNE 4, 2009

Strength in numbers.

It is not just big businesses that are communicating with customers using social media.

According to a study by Sage Software and AMI-Partners, more than 260,000 small businesses in the US and Canada employ social networking tactics, too.

Most of them used professional social networking sites such as LinkedIn. General social networking sites such as MySpace and Facebook were also widely used, followed by niche communities and job sites.
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So you made some profiles and invited your friends to “fan” your company on Facebook or “follow” your company on Twitter. Now what? Did half your friends do what you told them? Have you reached a plateau for members? What do you do now? continue

Last week Google had their developer conference in San Francisco, CA and among other things, one statement bent my ear.

“Summer Of ‘09 Phone War update: By year’s end, there will be at least 18 phones on the market worldwide based on the Android operating system.” continue