Businesses Need to be Zagging when the Market is Zigging

It may sound crazy, but I love chaos. I love having drastic change effect business and life. I even love tornadoes, snow storms, floods and earthquakes. Maybe I should have been a Fireman, but that is besides the point. I love chaos because it means opportunity and to me, there’s not a more opportune time [...]

Giving Your Customers Relevance

Relevance is something I have been talking about for about a month on various panels, client training and internally at Bonfire. What the idea truly comes down to is making sure you are recognizing people exist. Now I know this seems like a no brain-er and, well, it should be. But it is something that’s [...]

The Holy Triad Revisited

The Holy Triad Revisited. This is a much more visual presentation of the 2 hour class Bonfire puts on.
The Holy Triad
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Small Businesses Get Social

While I usually try to come up with original material, this was too good to put a personal take on. I especially like the don’t you facebook as twitter and vice versa line.
emarketer
JUNE 4, 2009
Strength in numbers.
It is not just big businesses that are communicating with customers using social media.
According to a study by Sage [...]

When to Re-Invite

So you made some profiles and invited your friends to “fan” your company on Facebook or “follow” your company on Twitter. Now what? Did half your friends do what you told them? Have you reached a plateau for members? What do you do now?

Beware Businesses…The Android is Coming!!!

It’s not so much the Android O/S it it self, but a nifty little app that allows consumers to scan UPCs and search for a better price geographically (using their gps capabilities) and across the web.