Archive for May, 2009

This is a recent study about how shoppers today want more from retailers in the line of a personality.

80% of Recession Shoppers Want Companies with ‘Human Face’

Quality and overall value, rather than price, are the driving forces behind consumer purchase decisions in the current economy, according to (pdf) a multi-country survey of shoppers by Euro RSCG Worldwide, which also found that recession consumers are putting a higher premium on customer service. continue

If you have anything to add, please comment. Feedback is always appreciated!

JPMorgan Nothing But Net Internet Investment Guide 2009

Jason Falls posted this outstanding interview of Katie Paine back in October and I thought it would be very relevant to re-post as the issue of ROI seems to be thrown back in the fire. It’s a little under 11 minutes long, but touches on a wide range of very interesting topics. continue

According to a recent study by LightSpeed Research and the Internet Advertising Bureau, the best time to reach people online is after 6pm. The study was conducted in the UK only, so US numbers could prove to be different. continue

What seems like somewhat of a harsh title is nothing more than a mantra every business owner, marketing professional and web designer needs to practice. What it means is very simple. Ideas are the easy (but complicated) part, making them simple for other people to learn and enjoy is the hard part. This applies most specifically to web design/engineering, but can be implemented just as effectively for any business owner or marketing professional. continue

The BMW/Audi Advertising is just brilliant. There really is nothing better or more fun than watching two great companies with outstanding products go at each other like this.

There is an underlining truth that needs to be addressed with social media: Without advertising, social media will die.

With all new forms of communication, there is always push back from early adopters. They typically don’t want any interference from marketers trying to disrupt their line of communication. Well, here we are. Social media has been adopted. Even Oprah is using twitter. Social media is here to stay. Here is the good news early adopters; advertising for the first time is highly targeted. No longer will users have to wait through irrelevant advertising that wastes your time. Now advertising is directly associated with your interests. continue

According to eMarketer’s recent blog post and a study done by TNS, Word-Of-Mouth media is still the most trusted source for information. Second place goes to internet news followed by newspapers in third. Year over year when stats like this come out, there is always the question of what advertisers are doing to harness this power. It seems that advertisers that are getting the message are using social media to spread creative content virally. One of the best underutilized tools for WOM is Facebook’s Page advertising. Companies have a huge advantage with this tool because: 1. It’s cheap on a CPM and CPC stand point. 2. If anyone on facebook that is your friend is also a fan of the advertising page, it will say so in the ad. (example: you become a fan of Ford, and a friend of yours likes cars, an ad will show in your friend’s browsing showing you are a fan of Ford and a short message about one of Ford’s products) 3. It’s highly measurable. continue