Quality and overall value, rather than price, are the driving forces behind consumer purchase decisions in the current economy, according to (pdf) a multi-country survey of shoppers by Euro RSCG Worldwide, which also found that recession consumers are putting a higher premium on customer service.

Advertising Is Dead
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The holy triad of social media is Facebook, LinkedIn and Twitter. In this slideshow social norms, best practices, applications and frequency is debunked

JPMorgan Nothing But Net Internet Investment Guide 2009 JPMorgan Nothing But Net Internet Investment Guide 2009 yiah Table of Contents

Jason Falls posted this outstanding interview of Katie Paine back in October and I thought it would be very relevant to re-post as the issue of ROI seems to be thrown back in the fire. It’s a little under 11 minutes long, but touches on a wide range of very interesting topics.

According to a recent study by LightSpeed Research and the Internet Advertising Bureau, the best time to reach people online is after 6pm. The study was conducted in the UK only, so US numbers could prove to be different.

The BMW/Audi Advertising is just brilliant. There really is nothing better or more fun than watching two great companies with outstanding products go at each other like this.

What seems like somewhat of a harsh title is nothing more than a mantra every business owner, marketing professional and web designer needs to practice.

Word of Mouth Marketing still the most trusted media, yet publishers are not using new tools to utilize it.

There is an underlining truth that needs to be addressed with social media: Without advertising, social media will die.