Archive for April, 2009

We ran across this slideshow from a HubSpot posting (those guys post the best stuff). The end promotes the purpose of VCs, but the real value is in the premise of earning your media. Some of the assumptions are purely speculative, but do show great examples and trending. continue

Company: West Cafe
Social Media Marketing Team: Lisa Peyton, Bonfire Social Media
Campaign Length: Six months, September 2008 – March 2009
Result: Up to a 34% Increase in Overall Restaurant Sales
SoMe Award Finalist 2009

The Challenge

The economic recession hit Portland small business owners hard in late summer and early autumn of 2008. Those offering “luxury” products or services were in an especially precarious position. West Café, a small upscale neighborhood restaurant, was particularly vulnerable to the economic downturn because it had only been open a few years and is located near Portland State University, where many neighborhood residents are more price-sensitive than elsewhere. continue

Simple enough: set a business goal for your Social Media Marketing effort. The top eight social media marketing use case are: continue