Archive for March, 2009

At Bonfire we try to meet a lot of people. Marketing companies, business owners, executives and just ordinary people. We love talking about marketing and the unprecedented change we are seeing in the industry world today. Communication has not seen this kind of change since the birth of the telephone and with change comes a flood of questions. Some great questions that we have been fielding:

1. What is the big deal with Social Media?
2. How has Google changed business?
3. Why would I want to get my business involved?
4. What if someone says something bad about my business?
5. How do I communicate and market to my customers? continue

Yesterday Twitter started changing their Title Tags (I would assume also their meta and description tags) to be placed more favorably in search results. Facebook has also started to re-url their user’s profile pages to increase Google Juice. continue

It’s scary and exciting at the same time.

I usually try to keep the tone positive and not deconstruct the failings of lessor strategies, but I could not help myself with this one.

Now, if you visit my website from time to time, you have probably realized I focus a lot on online marketing. It’s not because I’m some sort of web “fanboy,” it’s because it is making us look at the importance of the message more than anytime in history. I feel there is a time and very valuable place in a marketing strategy for traditional media. Traditional media is an outstanding tool for awareness and when used well, can grow sales exponentially. continue

I get so many questions about why Twitter is important. The simplest answer is this: anyone can learn what you are feeling at a particular moment. The simple fact you can search conversations for key words and interact accordingly is extremely powerful. This is something I don’t think Facebook gets about their status updater. You cannot search the entire network for what people are saying on Facebook, thus rendering it somewhat useless and narcissistic for people using it regularly. continue

Today I did a presentation for an outstanding group of leaders in business. The group was the Key Players Women’s Group of Portland. It is lead under the wonderful stewardship of Lois Shenker and Denise Stewart of Key Bank Business Banking. I thank everyone that attended and hope you found a lot of value in the presentation.