Bike exec creates social media primer
Posted by
Ryan Lewis in
Social Media for Small Business on
12 30th, 2008 |
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Chris Matthews, creator of the Specialized Riders Club, has produced a beginner’s guide to social media for bike shops.
He recommends joining the Specialized Riders Club, naturally, but his 45-page guide also has walk-throughs on how to join – and link together – social media sites Facebook, Twitter and the sports specific Plus3 Network.
“Social media websites allow conversations to occur between you and your local cycling community. These conversations are often composed of informal posts of text, images, and videos that can be publicly commented on by the community,” said Matthews.
