Archive for December, 2008

Chris Matthews, creator of the Specialized Riders Club, has produced a beginner’s guide to social media for bike shops.

He recommends joining the Specialized Riders Club, naturally, but his 45-page guide also has walk-throughs on how to join – and link together – social media sites Facebook, Twitter and the sports specific Plus3 Network. continue

Now that you have a unified established presence within social media there are several steps that would be beneficial to building a captive audience. Outlined below is a guide to help understand functions and timing for an effective social media marketing campaign. The most important concept to consider when connecting with customers is social media is relationship based. Communication must be handled with courtesy and respect. Spam will not be tolerated by the community and could hurt your chances of making a marketing impact. continue