Chris Matthews, creator of the Specialized Riders Club, has produced a beginner’s guide to social media for bike shops.
He recommends joining the Specialized Riders Club, naturally, but his 45-page guide also has walk-throughs on how to join – and link together – social media sites Facebook, Twitter and the sports specific Plus3 Network.
“Social media websites [...]

Now that you have a unified established presence within social media there are several steps that would be beneficial to building a captive audience. Outlined below is a guide to help understand functions and timing for an effective social media marketing campaign. The most important concept to consider when connecting with customers is social media [...]